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On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood成为消费者：儿童消费行为模式的开发书籍详细信息
- ISBN：9780750683357
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：408
- 价格：477.00
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.
focuses on the *process* of how young children become consumers;
takes developmental approach to a key area in consumer marketing;
provides theory and international examples, including several drawn from the authors experience in China.
书籍目录：
Part I INTRODUCTION
1 ON BECOMING A CONSUMER
Vignette: Yulan Wang Becomes a Fast-Food Consumer
Introduction
What Is Consumer Behavior and Who Is a Consumer?
Independent and Dependent Consumer Behavior
Why Dwell on the Development of Consumer Behavior Patterns in Childhood?
Most Behavior of People Is Consumer Behavior
Consumer Behavior Is 24/7/360
Consumer Behavior Provides for Others
Consumer Behavior Is for Self-Image
Consumer Behavior Is Part of the Imagination
Consumer Behavior Facilitates Cognitive and Physical Development
Consumer Behavior Is the Most Gratifying of All Activities
Consumer Behavior Is the Essence of a Developed Society
Consumer Behavior Is a Directive to Marketers
What Is Meant by Consumer Development?
Stage One: Observation (0-6 Months)
Stage Two: Requesting/Seeking (6-24 Months)
Stage Three: Selecting/Taking (24-48 Months)
Stage Four: Co-Purchase (48-72 Months)
Stage Five: Independent Purchase (72-100 Months)
In the Rest of the Book
Part II ENVIRONMENTS IN WHICH CONSUMER BEHAVIOR PATTERNS DEVELOP
2 THE PHYSICAL ENVIRONMENT AND ITS INFLUENCE ON THE DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS
Vignette: Tony's Photo of His Favorite Place and Favorite Things
The Two Environments: Physical versus Social
The Contents of the Physical Environment: Objects, Objects, Objects
The Nature of the Physical Environment
It Develops with the Child
It Participates in the Child's Development
It Is Inanimate but Can Seem Animate to Children
It Is Mostly Commercial
It Has Its Dangerous Side
Origins of the Physical Environment
Discussion
3 THE SOCIAL ENVIRONMENT: CONTRIBUTIONS OF SOCIAL OBJECTS TO THE DEVELOPMENT OF CONSUMERS
Vignette: Two-Year-Old Howie Finds His Favorite Brand at Daycare
Children's Two Environments: Social and Physical
Contents of the Child's Social Environment: People and Near-People
Nature of the Social Environment: Adults and Peers
Stages of Social Development
Becoming a Relational Person
Becoming a Boy or Girl
Identity Formation
Cognitions of Self
Cognitions of Others
Discussion
Part III THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVDLOPMENT OF THE PERSON
Part IV STAGES OF CONSUMER BEHAVIOR DEVELOPMENT
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书籍介绍
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. It focuses on the 'process' of how young children become consumers. It takes developmental approach to a key area in consumer marketing and provides theory and international examples, including several drawn from the authors experience in China.
书籍真实打分
故事情节：7分
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语言运用：3分
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思想传递：5分
知识深度：5分
知识广度：7分
实用性：5分
章节划分：7分
结构布局：5分
新颖与独特：4分
情感共鸣：7分
引人入胜：9分
现实相关：5分
沉浸感：8分
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