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ENTERPRISE ONE TO ONE(ISBN=9780385487559) 英文原版书籍详细信息
- ISBN：9780385487559
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：1999-01
- 页数：436
- 价格：53.20
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Enterprise One to One has taken its place
alongside Don Peppers and Martha Rogers's The One to One
Future as a marketing classic on how to sell more products to
fewer customers through one-to-one marketing. In this brave new
world, where microchip technology is making it possible for
businesses to know their customers better than ever before, there
is incredible opportunity to build unbreakable customer
relationships.
Peppers and Rogers explain the strategies needed to achieve
killer competitive advantages in customer loyalty and unit margin.
Among the things Enterprise One to One teaches are how to
improve customer retention, not just incrementally but
dramatically; how to increase your share of each customer's
business over time; how to protect and increase your unit margin;
and how to make the transition to the Interactive Age with today's
new technologies.
Enterprise One to One is the bible for successful
marketing in today's competitive, high-tech world.
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作者介绍：
Don Peppers, a globally respected thought leader, futurist, and
consultant, is a partner at the management consulting and training
firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a
Professor of the Practice at the Fuqua School of Business at Duke
University, and a member of the Dean's Advisory Council at Indiana
University. Together they are the authors of the bestselling book
The One to One Future, as well as the authors, with Bob
Dorf, of The One to One Fieldbook.
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在线阅读地址：ENTERPRISE ONE TO ONE(ISBN=9780385487559) 英文原版在线阅读
在线听书地址：ENTERPRISE ONE TO ONE(ISBN=9780385487559) 英文原版在线收听
在线购买地址：ENTERPRISE ONE TO ONE(ISBN=9780385487559) 英文原版在线购买
原文赏析：
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其它内容：
书籍介绍
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
书籍真实打分
故事情节：9分
人物塑造：3分
主题深度：3分
文字风格：8分
语言运用：5分
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思想传递：4分
知识深度：6分
知识广度：7分
实用性：6分
章节划分：6分
结构布局：7分
新颖与独特：6分
情感共鸣：5分
引人入胜：5分
现实相关：8分
沉浸感：7分
事实准确性：8分
文化贡献：8分
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