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Winning Investors Over(ISBN=9781422115022)书籍详细信息
- ISBN：9781422115022
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-11
- 页数：272
- 价格：129.50
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
There was a time (the 1980s and 1990s) when it seemed easy for
executives to please Wall Street. That hasn't been true for a
while. The stock market has become an unforgiving place, and
dealing with dissatisfied investors part of the daily job of CEOs,
CFOs and investor-relations executives. There are right ways and
many, many wrong ways to face an angry mob. Nobody knows them
better than Baruch Lev. He's done the research. He's analyzed the
data. And he has developed a set of authoritative, often surprising
instructions for dealing intelligently with Wall Street. This book
tells what to do when your company disappoints investors, gets
slammed by financial analysts, or finds itself mired in lawsuits
all of which have a negative effect not just on stock prices but on
employee recruitment (who wants to work for a losing company?),
consumer behavior (who wants to buy a major product of a failing
firm?), and supply chain development (who wants to partner with a
troubled enterprise?). Stripped of cliches and emotional arguments,
and backed up by extensive research by Lev and other finance
scholars, the book amounts to an indispensable capital-markets
operating manual for executives. And its overarching message is an
inspiring and perhaps surprising one: Honesty turns out to good for
business.
书籍目录：
Acknowledgments
Introduction
Why Restoring Investors" Trust in
Managers Is Now Critical
1. It's Not the End of the World
What to Do---and Not Do--when Faced with
Missing the Consensus Earnings Estimate
2. Do We Have a Story for You
How Soft Information Can Change Stock
Prices
3. To Manage or Not to Manage Earnings?
Why You Shouldn't Even Think of
Manipulating Financial Information
4. Kill All the Lawyers?
How to Immunize Your Company from Class-Action
Lawsuits
5. Nothing in Excess
The Hazards of Under- and Overpriced
Shares, Particularly the Latter
6. Guiding the Misguided
Why It's Beneficial to Assist Investors
With Forward-Looking Information
……
作者介绍：
Baruch Lev is the Philip Bardes Professor of Accounting and
Finance at New York University’s Stern School of Business and the
director of both the Vincent C. Ross Institute for Accounting
Research and the Project for Research on Intangibles. He is a
permanent visitor at école Nationale Des Ponts and Chaussées
(Paris) and City University Business School (London).
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其它内容：
媒体评论
"excellent new book..." - "The Economist""The book offers
valuable counsel on how to manage investors' expectations and
reactions through policies of forthrightness. And, from an
investor's standpoint, it provides a valuable window on how such
policies should be pursued." ."..his latest book, is a serious
survey of recent academic literature on corporate and
capital-markets behavior, supported by his own fresh research, all
synthesized into a set of digestible principles for corporate
managers seeking to cultivate healthy and mutually beneficial
relations with investors and analysts." - "Barron's""Lev's wisdom
is pithy and profound." -- Business Outlook India"this is a very
good book indeed with real practical application." "It's worth a
look." - Investor Relations Society
书籍介绍
There was a time (the 1980s and 1990s) when it seemed easy for executives to please Wall Street. That hasn't been true for a while. The stock market has become an unforgiving place, and dealing with dissatisfied investors part of the daily job of CEOs, CFOs and investor-relations executives. There are right ways and many, many wrong ways to face an angry mob. Nobody knows them better than Baruch Lev. He's done the research. He's analyzed the data. And he has developed a set of authoritative, often surprising instructions for dealing intelligently with Wall Street. This book tells what to do when your company disappoints investors, gets slammed by financial analysts, or finds itself mired in lawsuits all of which have a negative effect not just on stock prices but on employee recruitment (who wants to work for a losing company?), consumer behavior (who wants to buy a major product of a failing firm?), and supply chain development (who wants to partner with a troubled enterprise?). Stripped of cliches and emotional arguments, and backed up by extensive research by Lev and other finance scholars, the book amounts to an indispensable capital-markets operating manual for executives. And its overarching message is an inspiring and perhaps surprising one: Honesty turns out to good for business.
书籍真实打分
故事情节：8分
人物塑造：4分
主题深度：5分
文字风格：4分
语言运用：4分
文笔流畅：5分
思想传递：6分
知识深度：8分
知识广度：4分
实用性：8分
章节划分：5分
结构布局：4分
新颖与独特：3分
情感共鸣：9分
引人入胜：7分
现实相关：3分
沉浸感：7分
事实准确性：3分
文化贡献：9分
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