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Impact:A Guide to Business Communication书籍详细信息
- ISBN：9780132385688
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-01
- 页数：264
- 价格：1283.90
- 纸张：胶版纸
- 装帧：平装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Chapter One: Thinking About Communication The Importance of Writing Communicating in Organizations Some Help from Communication Theory The Globalizaiton of Business The Role of Intercultural Communication Nonverbal Communication Becoming a Good Listener Approaches to Questioning Chapter Two: Strategies in Planning for Writing and Speaking The Importance of Planning Putting Communication into Context Chapter Three: Writing with Impact Choosing Clear, Concise Wording Writing Clear, Effective Sentences Creating Logical, Well-constructed Paragraphs Editing with Care nbsp; Chapter Four: Routine and Good-News Correspondence Letters Memos E-mail Guidelines for All Correspondence Structuring Correspondence: The Direct Approach Routine Requests Routine or Good-News Replies Letters of Thanks or Congratulations nbsp; Chapter Five: Bad-News Correspondence Structural Options Turning Down a Job Applicant Declining an Invitation Rejecting a Claim Refusing Credit nbsp; Chapter Six: Persuasive Writing Credibility of the Persuader Motivation of the Receiver Message Options Basic Patterns for Persuasion Letters of Request Sales Letters Collection Letters Chapter Seven: Informal Reports Determining the Purpose Planning the Report Choosing the Best Order Direct and Indirect Organization Elements of the Report Writing the Report Editing the Report Creating Visual Impact nbsp; Chapter Eight: Formal Reports and Proposals The Four Rs of Planning Teamwork and Collaborative Communication Finding Information Arranging Information Organizing Formal Reports Documenting Your Sources Publishing a Report Presenting a Report Writing a Proposal Presenting a Proposal nbsp; Chapter Nine: Presentations and Meetings Oral Presentations Introducing and Thanking a Speaker Managing Meetings nbsp; Chapter Ten: Job Search Job Search and Research The Job Application The Job Interview nbsp; Appendix: Editing Guidelines A Practical Grammar
书籍目录：
Chapter One: Thinking About Communication
The Importance of Writing
Communicating in Organizations
Some Help from Communication Theory
The Globalizaiton of Business
The Role of Intercultural Communication
Nonverbal Communication
Becoming a Good Listener
Approaches to Questioning
Chapter Two: Strategies in Planning for Writing and Speaking
The Importance of Planning
Putting Communication into Context
Chapter Three: Writing with Impact
Choosing Clear, Concise Wording
Writing Clear, Effective Sentences
Creating Logical, Well-constructed Paragraphs
Editing with Care
Chapter Four: Routine and Good-News Correspondence
Letters
Memos
Guidelines for All Correspondence
Structuring Correspondence: The Direct Approach
Routine Requests
Routine or Good-News Replies
Letters of Thanks or Congratulations
Chapter Five: Bad-News Correspondence
Structural Options
Turning Down a Job Applicant
Declining an Invitation
Rejecting a Claim
Refusing Credit
Chapter Six: Persuasive Writing
Credibility of the Persuader
Motivation of the Receiver
Message Options
Basic Patterns for Persuasion
Letters of Request
Sales Letters
Collection Letters
Chapter Seven: Informal Reports
Determining the Purpose
Planning the Report
Choosing the Best Order
Direct and Indirect Organization
Elements of the Report
Writing the Report
Editing the Report
Creating Visual Impact
Chapter Eight: Formal Reports and Proposals
The Four Rs of Planning
Teamwork and Collaborative Communication
Finding Information
Arranging Information
Organizing Formal Reports
Documenting Your Sources
Publishing a Report
Presenting a Report
Writing a Proposal
Presenting a Proposal
Chapter Nine: Presentations and Meetings
Oral Presentations
Introducing and Thanking a Speaker
Managing Meetings
Chapter Ten: Job Search
Job Search and Research
The Job Application
The Job Interview
Appendix: Editing Guidelines
A Practical Grammar
A Guide to Punctuation
A Checklist of Misused Words and Phrases
References
Index
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