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Trump University Marketing 101书籍详细信息
- ISBN：9780470453070
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2010-1
- 页数：459
- 价格：180.00元
- 纸张：暂无纸张
- 装帧：暂无装帧
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble?
Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.
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作者介绍：
Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
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书籍介绍
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble?
Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.
书籍真实打分
故事情节：4分
人物塑造：4分
主题深度：4分
文字风格：8分
语言运用：3分
文笔流畅：9分
思想传递：3分
知识深度：4分
知识广度：4分
实用性：6分
章节划分：9分
结构布局：7分
新颖与独特：5分
情感共鸣：3分
引人入胜：4分
现实相关：7分
沉浸感：9分
事实准确性：5分
文化贡献：6分
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使用便利性：9分
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网友 居***南：请问，能在线转换格式吗？
网友 石***烟：还可以吧，毕竟也是要成本的，付费应该的，更何况下载速度还挺快的
网友 国***芳：五星好评
网友 通***蕊：五颗星、五颗星，大赞还觉得不错！~~
网友 谢***灵：推荐，啥格式都有
网友 康***溪：强烈推荐！！！
网友 苍***如：什么格式都有的呀。
网友 宓***莉：不仅速度快，而且内容无盗版痕迹。
网友 焦***山：不错。。。。。
网友 孔***旋：很好。顶一个希望越来越好，一直支持。
网友 田***珊：可以就是有些书搜不到
网友 融***华：下载速度还可以
网友 戈***玉：特别棒
网友 后***之：强烈推荐！无论下载速度还是书籍内容都没话说 真的很良心！
网友 汪***豪：太棒了，我想要azw3的都有呀！！！