免费下载书籍地址：PDF下载地址
精美图片
品牌的世界（A BRANDED WORLD）书籍详细信息
- ISBN：9780471263661
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2003-12
- 页数：260
- 价格：222.30
- 纸张：胶版纸
- 装帧：精装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than a memorable slogan and ubiquitous advertising–public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.
A Branded World looks at branding from the unique perspective of one of America’s premier PR executives. In it, Michael Levine–whose clients include major Hollywood stars and top musicians–proves PR is a tool just as effective at turning everyday products into widely recognized brands as it is at turning talented artists into household names. Though it has a certain mystery to it, there’s nothing mystical about PR. Behind the scenes, it’s a discipline, one that can be taught and learned, practiced and analyzed.
A Branded World utilizes real-world examples and anecdotes from Levine’s experiences to show how PR fits into and supports a branding campaign. It follows a fictional product–in this case, a brand of ice cream–through the entire branding process, illustrating the many ways PR can help marketers build that once-in-a-lifetime brand. Levine offers a PR professional’s trenchant analysis of common branding concepts and looks at some of the inspired choices and phenomenal flops in branding history, explaining why some brands become almost sacred while others are simply forgotten. He also looks at the many ways PR impacts some of the most vital aspects of branding, such as e-branding, first impressions, and brand loyalty.
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
作者简介：MICHAEL LEVINE has represented more than 100 major celebrities as head of Levine Communications, an entertainment public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His clients have included Barbra Streisand, Michael Jackson, Demi Moore, Nancy Kerrigan, Ozzy Osbourne, Janet Jackson, Fleetwood Mac, Reebok, and many more. His essays have appeared in USA Today, the National Review, the Los Angeles Times, the San Francisco Chronicle, and the New York Times. He is the author of thirteen previous books.
书籍目录：
Introduction
Chapter 1 What Is Branding, Anyway?
Chapter 2 The Role of Public Relations in Branding
Chapter 3 Birth of a Brand
Chapter 4 Making the Best First Impression
Chapter 5 Planning a Powerful Launch
Chapter 6 Marrying Public Relations and Advertising in Branding
Chapter 7 Brand Maintenance in the Public Eye
Chapter 8 Brand Expansion
Chapter 9 The Celebrity Brand
Chapter 10 Studying the Brand Leaders
Chapter 11 Damage Control
Chapter 12 Successful E-Branding
Chapter 13 Maintaining the Whole Package
Chapter 14 Brand Loyalty and Customer Satisfaction
Chapter 15 Branding through
Sponsorship and Endorsement
Chapter 16 Dealing with Copycat Brands
Conclusion
Notes
Further Reading
Index
作者介绍：
暂无相关内容，正在全力查找中
出版社信息：
暂无出版社相关信息，正在全力查找中！
书籍摘录：
暂无相关书籍摘录，正在全力查找中！
在线阅读/听书/购买/PDF下载地址：
在线阅读地址：品牌的世界（A BRANDED WORLD）在线阅读
在线听书地址：品牌的世界（A BRANDED WORLD）在线收听
在线购买地址：品牌的世界（A BRANDED WORLD）在线购买
原文赏析：
暂无原文赏析，正在全力查找中！
其它内容：
书籍介绍
The head of a celebrity public relations firm offers expert advice on the art of PR and branding
In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Michael Levine (Los Angeles, CA) has represented hundreds of major-name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in USA Today, the National Review, the Los Angeles Times, and The New York Times.
书籍真实打分
故事情节：6分
人物塑造：8分
主题深度：6分
文字风格：3分
语言运用：7分
文笔流畅：7分
思想传递：4分
知识深度：6分
知识广度：5分
实用性：5分
章节划分：9分
结构布局：6分
新颖与独特：9分
情感共鸣：8分
引人入胜：3分
现实相关：8分
沉浸感：9分
事实准确性：7分
文化贡献：7分
网站评分
书籍多样性：9分
书籍信息完全性：6分
网站更新速度：4分
使用便利性：7分
书籍清晰度：3分
书籍格式兼容性：6分
是否包含广告：6分
加载速度：3分
安全性：4分
稳定性：7分
搜索功能：7分
下载便捷性：7分
下载点评
- 盗版少(526+)
- 中评多(324+)
- 好评(422+)
- 图文清晰(314+)
- 字体合适(307+)
- 还行吧(500+)
- 已买(391+)
- 经典(129+)
- 差评(69+)
- 好评多(671+)
下载评价
网友 冯***丽：卡的不行啊
网友 国***舒：中评，付点钱这里能找到就找到了，找不到别的地方也不一定能找到
网友 沈***松：挺好的，不错
网友 陈***秋：不错，图文清晰，无错版，可以入手。
网友 孔***旋：很好。顶一个希望越来越好，一直支持。
网友 蓬***之：好棒good
网友 詹***萍：好评的，这是自己一直选择的下载书的网站
网友 堵***格：OK，还可以
网友 谢***灵：推荐，啥格式都有
网友 利***巧：差评。这个是收费的
网友 常***翠：哈哈哈哈哈哈
网友 濮***彤：好棒啊！图书很全
网友 晏***媛：够人性化！
网友 寇***音：好，真的挺使用的！
网友 郗***兰：网站体验不错