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完美商业计划关键词 Perfect Phrases Business Plans & Business Projects书籍详细信息
- ISBN：9780071459945
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2005-09
- 页数：203
- 价格：98.00
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
How can you write a business plan or proposal that will turn readers into enthusiastic supporters and investors? It takes emphasizing the right ideas and actions with the right words. In Perfect Phrases for Business Plans and Business Proposals. Don Debelak draws from his research findings and consultancy experience to give you a virtual blueprint to successful communication. You'll find hundreds of hundreds of effective, ready-to-use phrases for business plans and proposals for every type of business, which will help you
Tailor your approach to turn on your target audience
Show how and why you can meet customers' needs
Describe your market niche and how you'll successfully serve that niche
Effectively demonstrate the profitability of your ideas
Business plans and proposals are designed to sell your ideas. Perfect Phrases for Business Plans and Business Proposals is your easy-to-use guide to writing a winning plan or proposal that will get you closer to your goals.
书籍目录：
Preface
About the Author
Part One Perfect Phrases for Business Proposals
Chapter 1. Typical Format: Matching Expectations
Letter Proposal Format
Formal Proposal Format
Chapter 2. Client Needs: Address Perceived Needs
Power Paragraph
Applicable Proposal Sections
First Goal: State What the Client Feels Are Its Needs
Second Goal: State the Immediate Purpose of Meeting Those Needs
Conclusion: State the Longer-Term Benefit of Meeting Those Needs
Chapter 3. Project Goals: Perfectly Match the Client's Goals
Power Paragraph
Applicable Proposal Sections
First Goal: State What the Client Feels Are Its Goals
Second Goal: State Why That Goal Was Chosen
Conclusion: State That the Goal Is Achievable
Chapter 4. Expertise: Target the Client's Exact Needs
Power Paragraph
Applicable Proposal Sections
First Goal: Explain WhatType of Expertise Is Required for the Project
Second Goal: State Your Company's Special Expertise That Matches the Project Needs
Conclusion: Summarize Your Company's Relevant Experience
Chapter 5. Targeted Message: Adjust to Client Circumstances
Power Paragraph
Applicable Proposal Sections
First Goal: State That the Client Has Special Needs or Unique Circumstances
Second Goal: Explain How the Proposal Is Unique for the Client
Conclusion: State That the Proposal's Unique Features Will Produce the Best Solution for the Client
Chapter 6. Deliverables: Fit the Client's Goals
Power Paragraph
Applicable Proposal Sections
First Goal: State What the Client Has Requested asDeliverables
Second Goal: List What Additional Deliverables Will Be Provided
Conclusion: Explain How the Deliverables Meet the Client's Goal
……
Part Two.Perfect Phrases for Business Plans
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书籍介绍
Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides: The best techniques to communicate messages and goals in business letters and proposals Tips for bringing out the best in every employee in every business Dialogues and scripts to practice interactions with customers or employees— tailorable to any industry or company culture Phrases for each step of the sales process
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