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Customer Genius: Becoming a Customer-Centric Business(ISBN=9781841127880)书籍详细信息
- ISBN：9781841127880
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-05
- 页数：暂无页数
- 价格：149.00
- 纸张：胶版纸
- 装帧：精装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Hello, I am your customer. Do you see the world like I do?
It's simple really. Start with me and everything else follows.
Together we can do extraordinary things. Are you ready?10 building
blocks, 30 practical tools, 50 inspirational stories. From Amazon
to Banyan Tree, Quintessentially to Zipcars, explore 50 of the
world's leading customer businesses. The rise of Air Asia, and the
collaboration of Boeing; the segmented focus of Club Med, and the
customer vision of Disney; the imagination of Camper, and the
desire for the Nintendo Wii; the realism of Dove, and the tribal
loyalty of Harley Davidson. The 'genius' of a customer-centric
business is that it works from the outside in. It attracts, serves
and retains the best customers as its route to profitability and
growth. Isn't it about time you started doing business from the
outside in?
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Hello, I am your customer. Do you see the world like I do?
It's simple really. Start with me, and everything else follows.
Together we can do extraordinary things. Are you ready? Building a
customer-centric business Customers are now in control of our
markets, demanding that we do business on their terms. Their
expectations are high, and loyalty is rare. They are individual and
emotional, well informed and highly organized. They know what they
want, and only accept the best. Customers are the lifeblood of
organizations, increasingly the most valuable assets. Products are
commoditized and capabilities can be sourced. Insights and
relationships are your competitive advantage. This requires you to
think more holistically, and act differently. Peter Fisk, a leading
customer and business strategist, proposes a new blue print for
building a customer-centric business; proving that the right
customer strategies, based on deeper customer insight, driving more
compelling propositions and distinctive experiences, can engage
those 'wonderful people' we call customers. 10 building blocks, 30
practical tools, 50 inspirational stories From Amazon to Banyan
T4ree, Quintessentially to Zipcars, explore 50 of the world's
leading customer businesses. The rise of Air Asia, and the
collaboration of Boeing; the segmented focus of Club Med, and the
customer vision of Disney; the imagination of caper, and the desire
for the Nintendo Wii; the realism of Dove and the tribal loyalty of
Harley Davidson. The 'genius' of a customer-centric business is hat
it words from the outside in. It attracts, serves and retains the
best customers as its route to profitability and growth. Isn't it
about time you started doing business from the outside in? Genius =
intelligence + imagination = extraordinary results
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