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战略联盟(哈佛商业评论系列) HBR: ON STRATEGIC ALLIANCES HAR书籍详细信息
- ISBN：9781591391333
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2002-12
- 页数：218
- 价格：134.30
- 纸张：胶版纸
- 装帧：平装
- 开本：暂无开本
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology, distribution networks, manufacturing facilities or a host of other resources. It's a vast and somewhat amorphous topic, but this wide-ranging collection of papers from the Harvard Business Review gives a coherent and useful introduction. The writers, academics and business executives, provide both conceptual clarity and practical insight into a variety of collaborative arrangements. Gary Hamel, Yves L. Doz and C.K. Prahalad explore the tension inherent in strategic alliances, with partners who are often competitors in the same industry trying to learn each other's secrets without revealing too many of their own. Ashish Nanda and Peter J.Williamson show how joint ventures can refurbish a troubled business unit and prepare it for a lucrative sale. Carlos Ghosn recounts the turnaround of ailing car maker Nissan thanks to a partnership with Renault. Henry W. Chesbrough and David J. Teece use IBM's introduction of the PC as a case study in the promise and pitfalls of the "virtual corporation" that outsources virtually everything to collaborators. A few papers, like Rosabeth Moss Kanter's facile comparison of strategic alliances to romantic alliances, are unhelpful. But for the most part, these readable essays manage to combine rigorous theory with down-to-earth detail. Business executives trying to get a handle on this bewildering subject will find this book a good place to start.
书籍目录：
Collaborate with your competitors-and win
GARY HAMEL,YVES L.DOZ,AND C.K.PRAHALAD
Is your stratetic alliance really a sale?
JOEL BLEEKE AND DAVID ERNST
Uwe joint ventures to ease the pain of restructuring
ASHISH NANDA AND PETER J.WILLIAMSON
Group versus group:HOW ALLIANCE NETWORKS COMPETE
BENJAMIN GOMES-CASSERES
Collaborative advantage:THE ART OF ALLIANCES
ROSABETH MOSS KANTER
Saving the business without losing the company
CARLOS GHOSN
When is virtual virtuous?organizing for innovation
HENRY W.CHESBROUGH AND DAVID J.TEECE
The way to win in cross-border alliances
JOEL BLEEKE AND DAVID ERNST
About the contributors
Index
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书籍介绍
The Harvard Business Review Paperback Series is designed to bring today s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. A first time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances.
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