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Sway(ISBN=9780385530606)书籍详细信息
- ISBN：9780385530606
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2009-06
- 页数：暂无页数
- 价格：54.50
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
A fascinating journey into the hidden psychological influences
that derail our decision-making, Sway will change the way you think
about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed
relationship? Why do we listen to advice just because it came from
someone “important”? Why are we more likely to fall in love when
there’s danger involved? In Sway, renowned organizational thinker
Ori Brafman and his brother, psychologist Rom Brafman, answer all
these questions and more.
Drawing on cutting-edge research from the fields of social
psychology, behavioral economics, and organizational behavior, Sway
reveals dynamic forces that influence every aspect of our personal
and business lives, including loss aversion (our tendency to go to
great lengths to avoid perceived losses), the diagnosis bias (our
inability to reevaluate our initial diagnosis of a person or
situation), and the “chameleon effect” (our tendency to take on
characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who
got his students to pay $204 for a $20 bill, the head of airline
safety whose disregard for his years of training led to the
transformation of an entire industry, and the football coach who
turned conventional strategy on its head to lead his team to
victory. We also learn the curse of the NBA draft, discover why
interviews are a terrible way to gauge future job performance, and
go inside a session with the Supreme Court to see how the world’s
most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only
challenges our views of the world but changes the way we think. In
Sway, Ori and Rom Brafman not only uncover rational explanations
for a wide variety of irrational behaviors but also point readers
toward ways to avoid succumbing to their pull.
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编辑推荐
"A breathtaking book that will challenge your every thought,
Sway hovers above the intersection of Blink and Freakonomics."--Tom
Rath, coauthor of the New York Times #1 bestseller How Full Is Your
Bucket?
“Now we know why no one ever coined the phrase ‘rational
exuberance.’ Behind the surprising ways we all make choices, the
Brafmans find biology, humanity, and the wisdom of our collective
experience. As a longtime student of how financial decisions are
made, I found their insights utterly fascinating. Once I started
reading, I couldn’t stop—and I suspect the Brafmans could tell you
exactly why!”
--Sallie Krawcheck, CEO, Citi Global Wealth Management
"Count me swayed--but in this instance by the pull of entirely
rational forces. Ori and Rom Brafman have done a terrific job of
illuminating deep-seated tendencies that skew our behavior in ways
that can range from silly to deadly. We'd be fools not to learn
what they have to teach us."--Robert B. Cialdini, author of New
York Times bestseller Influence
“Brilliant.”
—Klaus Schwab, chairman of the World Economic Forum
"A page-turner of an investigation into how our minds work . . .
and trick us. Think you behave rationally? Read this book
first."--Timothy Ferriss, author of the New York Times #1
bestseller The 4-Hour Workweek
"Sway helped me recognize an aspect of irrational behavior in my
experimental work in physics. Sometimes I have jumped into some
research that didn't feel quite right . . . but some irrational
lure, such as the hope of quick success, pulled me in."--Martin L.
Perl, 1995 Nobel Laureate in Physics
*DISCLAIMER: If you decide to buy this book because of these
endorsements, you just got swayed. One of the psychological forces
you’ll read about in Sway is our tendency to place a higher value
on opinions from people in positions of prominence, power, or
authority.
(But you should still buy the book.)
"If you think you know how you think, you'd better think again!
Take this insightful, delightful trip to the sweet spot where
economics, psychology, and sociology converge, and you'll discover
how our all-too-human minds actually work."--Alan M. Webber,
founding editor of Fast Company magazine
书籍真实打分
故事情节：7分
人物塑造：4分
主题深度：4分
文字风格：7分
语言运用：5分
文笔流畅：8分
思想传递：6分
知识深度：9分
知识广度：8分
实用性：8分
章节划分：4分
结构布局：7分
新颖与独特：7分
情感共鸣：3分
引人入胜：7分
现实相关：7分
沉浸感：5分
事实准确性：3分
文化贡献：8分
网站评分
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书籍清晰度：9分
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