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What You Need To Know About Marketing(ISBN=9780857081506)书籍详细信息
- ISBN：9780857081506
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2011-06
- 页数：268
- 价格：135.90
- 纸张：胶版纸
- 装帧：平装
- 开本：32开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Marketing is shrouded in arcane mystery and buzzwords. It
frightens many and bewilders others. Yet every business, from the
hand-car-wash by the side of the road, to the world's most famous
brands, engage in marketing every single day. This is an essential,
reliable, speedy and up to date guide to the most robust and
important concepts in marketing.
This book shows you how to understand and do marketing without
having to study a degree or a diploma in it. Along the way it shows
you what has been learned about marketing over the centuries, what
experts can teach us that we can use ourselves, how marketing has
changed in our new ‘digital' world, and how to avoid classic
mistakes.
In short, this is all you need to know about marketing.
书籍目录：
Introduction.
1 – The Customers.
2 – The Product.
3 – The Market.
4 – Branding.
5 – Communicating.
6 – Price and Place.
7 – Strategy, Planning and Tactics.
8 – The Third Age of Marketing.
Conclusion.
Acknowledgements.
Index.
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书籍介绍
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing
书籍真实打分
故事情节：4分
人物塑造：4分
主题深度：9分
文字风格：3分
语言运用：6分
文笔流畅：4分
思想传递：6分
知识深度：7分
知识广度：6分
实用性：7分
章节划分：5分
结构布局：8分
新颖与独特：9分
情感共鸣：4分
引人入胜：7分
现实相关：4分
沉浸感：7分
事实准确性：5分
文化贡献：4分
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使用便利性：6分
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加载速度：4分
安全性：5分
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搜索功能：9分
下载便捷性：8分
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