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Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact说得好做得好书籍详细信息
- ISBN：9780814409145
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2007-05
- 页数：226
- 价格：184.30
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.
This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:
* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.
Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.
书籍目录：
Acknowledgments
Introduction
PART ONE Thinking in story
1.Story Thinking:What Does That Even Mean?
2.What Is Story?
3.Training Your Brain
4.Telling Stories That Win
PART TWO Finding Stories to Tell
5.Who-I-Am Stories
6.Why-I-Am-Here Srories
7.Teaching Stories
8.Vision Stories
9.Value-in-Action Stories
10.I-Know-What-You-Are-Thinking Stories
PART THREE Perfecting the Craft
11.Experience Is Sensory
12.The Gift of brevity
13.Brand,Organizational,and Political Stories
14.Point of View
15.Story Listening
Call to Action
Bibliograpby
Index
About the Author
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作者介绍:ANNETTE SIMMONS，ANNETTE SIMMONS is president of Group process consulting,whose clients include NASA,the IRS,and Microsoft.the IRS,and Microsoft.She has been featured on CNBC`S Power lunch and NPR`s Market watch,and has been quoted in Fortune,The Washington post,and other publications .she is the authou of several books,including the story factor,she lives in Greensboro ,North Carolina.
书籍介绍
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories.
This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to:
* gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions.
Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.
书籍真实打分
故事情节：6分
人物塑造：6分
主题深度：5分
文字风格：9分
语言运用：7分
文笔流畅：4分
思想传递：4分
知识深度：9分
知识广度：9分
实用性：8分
章节划分：3分
结构布局：8分
新颖与独特：4分
情感共鸣：7分
引人入胜：4分
现实相关：9分
沉浸感：7分
事实准确性：5分
文化贡献：4分
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加载速度：7分
安全性：3分
稳定性：6分
搜索功能：5分
下载便捷性：8分
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