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Greentailing And Other Revolutions In Retail: Hot Ideas That Are Grabbing Customers’ Attention And Raising Profits零售商吸引客户注意力并提高利润的热点思想—将部分利润捐献给生态环境保护工作及其他变革书籍详细信息
- ISBN：9780470288580
- 作者：暂无作者
- 出版社：暂无出版社
- 出版时间：2008-09
- 页数：241
- 价格：223.50
- 纸张：胶版纸
- 装帧：精装
- 开本：16开
- 语言：未知
- 丛书：暂无丛书
- TAG：暂无
- 豆瓣评分：暂无豆瓣评分
内容简介：
In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers.
In addition to greentailing, the book examines five other top retail trends:
Demographic Shifts Provide Retail Opportunities
Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price
Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing
Selling Services, Not Just products
Brands Going Retail—The Battle for Control of the Customer
Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
作者简介：
Neil Z. Stern is Senior Partner at McMillan| Doolittle, one of America's leading retail consultancies, and an authority on retail trends. He has developed retail strategies for such companies as McDonald's, T-Mobile, Harris Teeter, and Procter & Gamble.
书籍目录：
Preface
Introduction—What's Going to Revolutionize Retailing In The Future ?
Compressed Life Cycle
Chapter One Inflection Points in Retailing
Inflection Point Model
Create or React
What's Involved in Getting It Right?
How Do You Know if You're on the Right Path?
Chapter Two Trends are Interconnected
Start with the Customer, Please!
Power of Demographics
Consumer Behavior Changes and Demography
Disrupters and Accelerants
Putting It All Together
Chapter Three Greentailing 2.0—The Second Generation of Green
Greentailing 2.0—Defined
Beware Greenwashing
The Green Movement
Greentailers Abroad
What Are The Key Elements Of Greentailing?
Think Green
Act Green
Sell Green
Convey Green
Chapter Four The Consumer's View on Green
Green Practices:
Where the Rubber Hits the Road—What Matters Most
Chapter Five Greentailing In Action—Case Studies
Apparel, Home, and Specialty Retail
Buffalo Exchange—Renewable Green
Pivot Boutique—A Green Entrepreneur
Nau—And the Dangers of Getting Ahead of the Curve.&
Williams-Somona, Inc
Big Box Retailers
The Home Depot's Eco Options Program
Wal-Mart's Real Green Efforts
Target
Staples
Office Depot
Grocery
Whole Foods Market—Greentailing's Poster Child
Safeway
PCC Natural Markets
Trader Joe's
Suppliers
Method and Cleaner Cleaning Supplies—Eco-Hip
Unilever
Apple
Greener Outdoors
Timberland
REI
Nike
Gaiam
Greener Buildings
Green Exchange
Chapter Six Putting Green Practices into Action
Thinking Green
Incorporate Green Initiatives into Your Mission and Core Values
Develop Green Advocates within Your Organization
Acting Green
Design Environmentally and Energy Efficient Buildings
Develop Efficient Methods For Dealing with Waste
Promote Eco-Friendly Packaging
Convert To Energy-Conscious Fleets
Offset Carbon Emissions
Get Involved
Selling Green
Source and Promote Products That Are Environmentally Responsible
Conveying Green
Corporate Social Responsibility
Green Communication Systems
Encourage Transparent Policies
Be Charitable
Summary
Chapter Seven The Hot Five— Other Revolutionary Themes in Retail
The Hot Zone
Chapter Eight Demographic Shifts Provide Retail Opportunities
A Look at U.S Demographic Trends
Capitalizing on Future Demographic Shifts
Getting to Where the Puck is Going to Be…Ahead of the Big Demographic Shifts
Beyond Demographics: The Significance of Lifestyle, Attitudes and Values
Time Compression
Customers in Comtrol
Chapter Nine Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits beyond Price
Lululemon Athletica—A New Breed of Experiential Retailer
Oops—Paiva Didn't Deliver on Experience
Who Else Gets Experience?
Chapter Ten Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Nonstore Retailing
Intelligent MultiChannel
JCPenney
Williams-Sonoma Inc
Popping Up All over the Place
Launching Brands Directly
Bare Escentuals
The Pampered Chef
Creative Memories
Other Non-Store Retailing Channels
Reaching Consumers in New and Reinvented Ways
Chapter Eleven Selling Services, Not Just Products
Democratization of Service
Demographic Shifts
Services Are Clearly Outpacing Retail Growth
PetSmart and the “Humanization” of Pets
Softer Side of Services
Retail Clinics—Affordable Diagnosis and Cure In One Spot
Financial Services
So What's Next?
Chapter Twelve Brands Going Retail—The Battle for Control of the Customer
Blame Apple (or Coach), but Blame Someone
Why Do Brands Go Retail?
What's Needed for Long-Term Success?
Chapter Thirteen 12 Rules of Successful Retail Innovation
Chapter Fourteen Looking back and Looking Forward
Notes
Index
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An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness–related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal∗Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non–Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one–of–a–kind resource shows retailers and manufacturers how to keep up and innovate.
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